‘Why settle for ordinary, when you are destined for Iconic?’ is the brand’s philosophy. I so relate to this. Iconic the infinite fashion house understands that fashion is personal and unique. It has made it its mission to meet the demands of couture. Quality is what the customer looks for and quality is what Iconic provides.
The Iconic multi-brand fashion retail store across 16 cities launched its store in Pune at the Pavilion Mall on the 28th of April with a splendid launch party.
Iconic the colossal emporium
The Iconic at the Pavillion Mall, SB Road, the 17th store in line, is a 28000 square feet, three storey colossal emporium. The eyes meet with sheer elegance as you step foot into the store. The vastness of the store makes you stop for a moment and say WOW! One is greeted by expansive floors with elegant black and gold décor, subtle elegant interiors, travel-themed fitting areas and the ever-smiling and gracious personnel.
The Brands Iconic offers
The store boasts over 80 brands from across the globe offering you a choice of the choicest brands in apparel, footwear, fragrances, sunglasses, watches, leather products and accessories. Forever New, Only, Tommy Hilfiger, Gant, Allen Solly, US Polo, Calvin Klein, Nautica, Antony Morato, Brunn & Stengade, Martinique, Jack & Jones, Tom Tailor, Vero Moda, Cover Story are some of the brands that they showcase. The store also hosts Iconic’s in-house premium fashion and couture brand.
India’s premium fashion destination for men and women has another interesting vertical – the brand Iconic Kids which caters to the premium apparel needs of kids and young adults aged 2 to 12 year. A luxury segment for kids that is fast evolving, luring parents to explore and experience that is unparallel.
Iconic Kids houses brands like Tommy Hilfiger, Blue Giraffe, Ray-Ban, Gini & Jony, Speedo, Elle Girl, Disney, Nautica, Allen Solly, Polo Ralph Lauren and United Colours of Benetton to name a few.
The Lavish Launch
Speaking on the launch of the first store in the city, Pawan Khandelwal, Managing Director Iconic Fashions says “ We had started from Rajasthan and our own people asked us to move out of our boundaries and explore new locations. Emerging metro cities have a huge potential, as the people have become more experimental and are open to purchasing premium brands. We at Iconic believe that we are a destination for premium brand seekers and aspirational clientele.”
A lavish fashion extravaganza with models adorning ensembles from store posing as mannequins was the highlight of the launch. It left the guests awestruck. Another interesting aspect of the launch was the key attached to the invite which entitled the guest to a surprise gift box!
Delectable bar bites and exotic beverages flowed whilst DJ Kumar Swamy’s tunes added to the fun, frolic and the glamorous vibe at the party. The glam quotient of the event was multiplied by the presence of fashion enthusiasts and renowned guests including , Archana & Shekharbhai G Patel (MD Ganesh Housing), Ripple & Jeetu Mirchandani (Partner at PriceWaterHouseCoopers), Abhyangh Kuvalekar (Marathi actor), Sandy Mehta (CEO Value Tree Consulting), Shirley & Peeku Punjabi ( Director at REAALS), amongst others
Iconic is ready to win the hearts of the Puneikars with its one-stop premium fashion destination for the Pune Fashion Buffs!
Address: Iconic, Ground Floor, The Pavilion, SB Road
Time: 10 am to 10 pm
Parking: Mall Parking